The success of any marketing strategy is heavily dependent on how the offering is distributed. The next few questions attempt to better understand the quality and strength of the distribution process for your and your competitor’s offerings.
The geographic scope of a marketplace is a major factor in determining the size of the total available market. On the other hand, when dealing with a market over a large geographical area the marketing and sales problems are expanded considerably. For each offering choose a position on the scale ranging from 0 - Smallest geographical market coverage to 10 - Largest geographical market coverage.
Effective creation and promotion of an offering is only part of what must be done to have a successful business. The offering must also be 'available' to the prospect in a way that is convenient to them. So, even if the offering is sold through one or more distribution channels, if the prospect must expend considerable effort to find and purchase the offering, success is unlikely. For each offering choose a point on the scale from 0 - Limited availability to 10 - Universal availability.
Whether it is done by internal personnel or by outside agents an enterprise's offerings must be distributed. Considering any constraints, such as competitive control of certain distribution channels, effectiveness in location, contacting ability and logistics for making delivery as well as any other strengths or weaknesses, rate the strength of all aspects of each offering's distribution process on a scale of 0 - Weakest, available distribution channels do not effectively address the appropriate prospect base to 10 - Strongest, available distribution channels can effectively address all segments of the market with minimal competitive interference.
Effective promotion (advertising, publicity, sales literature) regarding an enterprise and their offerings is a critical part of achieving sales. Considering past experience, current efforts, the appeal of the offering and the ability of the enterprise's personnel to create and properly place promotion and advertisements, rate the effectiveness of the promotion for each offering on a scale of 0 - Poor, the enterprise's ability to create and place promotion is of poor quality with little drawing power to 10 - Excellent, the enterprise has the ability to consistently get high quality promotion that generates significant interest.